Tuesday, May 31, 2011

Exclusive: Management shake-up at Commonwealth Games England as adverts for top posts go out

Commonwealth Games England (CGE) has placed adverts in the national press seeking applicants for the posts of chief executive, sports director and commercial director, all of whom will be expected to oversee a crucial period for which the organisation has already drawn up a strategy programme.

"We will be generating a step change on the back of these appointments," CGE chairman Sir Andrew Foster told insidethegames.

"We are looking at a different sort of approach."

The impending changes to the management structure, Foster maintaims, are part of a general movement to make the CGE - which re-branded itself last year with the "WeAreEngland" logo – more attractive to sponsors.

"We already have a wealth of expertise on our board with people such as our President, Dame Kelly Holmes, Lawrence Dallaglio, David Robinson, who is CEO of Speedo, and Arsenal's marketing director  Angus Kinnear," Foster said.

"It is all a case of making it look to sponsors like a very supportable proposition."

It is also part of the CGE plan to move their head office from Crystal Palace to a more central location, while looking to save costs by sharing a property.

"Crystal Palace is a bit out of the way," Foster said, "and we want to be much more in view. We want to be alongside other major sporting organisations at the centre of things."

In the wake of the Delhi Games last year, where potentially disastrous event turned out to be a very successful one as far as English athletes were concerned - with more medals won at a Commonwealths abroad than ever before - the CGE has put in place a wide-ranging strategy document looking at key areas for change and improvement in the years of rich opportunity leading to the Glasgow 2014 Games.

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